Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic by Aleksandr Volkov

Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Umcimbi Competition Category.

IsilivaUmcimbi· 2020

Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic

by Aleksandr Volkov

Client: Economiton

Umklomelo Wesiliva we-A' Design Award Winner in Umcimbi Category

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The Design

About Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic

Isibiko: I-Mixed Reality iwuhlelo lokufakwa kwe-holographic olusebenzayo oludalelwe isiteji sombukiso mayelana nesu lamandla ledolobha laseMoscow. Lolu hlelo lususelwa esimisweni se-Pepper's Ghost, esasandiswa ngamaqolo engeziwe. Udonga lwangemuva lwe-LED, amaphrojektha amathathu aphansi kanye nokukhanya kwe-LED okumiswe ophahleni kusebenza ndawonye ne-holographic foil, izibuko kanye nomsindo. Ukukhanya nesithunzi okushukumisayo kunika izinto ezikhanyisiwe umuzwa oqinile wokuba khona. Izivakashi zikhetha isihloko esikrinini esithintekayo bese zibuka izibalo namagrafu evela futhi encibilika emoyeni.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mixed Reality Umsebenzi Oyinhloko: Ukufakwa Kwe-Holographic iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.