The Mix Land Isitolo Sezingubo Zomgwaqo by Yuan Lijun

The Mix Land Isitolo Sezingubo Zomgwaqo by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ingaphakathi Competition Category.

IbhulonziIngaphakathi· 2020

The Mix Land Isitolo Sezingubo Zomgwaqo

by Yuan Lijun

Client: Xianxiang Design

Umklomelo Webhulonzi we-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Isitolo Sezingubo Zomgwaqo

I-Mix Land iyisitolo sezingubo zomgwaqo eHangzhou, eChina. Umqondo wokuklama uqala esithombeni selabhoratri bese usebenzisa isiko lomgwaqo ekuboniseni ngaphakathi. Izinto zobuciko ezintathu ezinamandla, ezibizwa ngokuthi ukukhishwa kwamandla, ukujiya kanye netafula lokuhlukaniswa, zihlanganisa umsindo, ukubona kanye nokuthinta ukuze kudalwe isipiliyoni esisebenzisanayo. Umbala waphakathi onsundu obusha kakhulu, amafasitela nemicango enemibala eyahlukene kanye nezikrini zedijithali kwakha izinto ezizogqama esibonweni esiyinhloko. Izinto zokubukisa zingahlelwa kabusha ngaphakathi kwesikhala esivulekile, ngakho isitolo siyazivumelanisa nazo zombili izidingo zezentengiselwano nezesipiliyoni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

The Mix Land Isitolo Sezingubo Zomgwaqo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Mix Land Isitolo Sezingubo Zomgwaqo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Mix Land Isitolo Sezingubo Zomgwaqo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019