James Gifford

I have been in the music industry and specifically at Fender for 25 years, working through new product designs throughout my career there. Over the years and through various changes in the industry as well as our company, I have been fortunate to work with a talented team of designers, engineers, marketing professionals and musicians in creating new and innovative product that enhances the music playing experience. I try to focus on the user's needs when designing a product, but also look at designs that reflect the heritage and quality that comes with the name of Fender.