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8 imibuzo
my background is a mix of scientific knowledge, technological knowledge in the field of biomedical research and technology that combined with creativity becomes a concrete support for product innovation
Could you please tell us a bit about your design background and education?
my background is a mix of scientific knowledge, technological knowledge in the field of biomedical research and technology that combined with creativity becomes a concrete support for product innovation
What is the value of good design? Why should everyone invest in good design?
Although the term "design" is commonly associated only with the quality and/or aesthetics of products, the value of good design, understood as a project, product or service, in my opinion is the ability to connect people's needs with the function and the form. Design is the cornerstone that links the gap between "why" and "what is possible"
How do you define design, what is design for you?
Design is a strategic process that drives innovation from a stage of uncertainty and chaotic to a clear and organized in the project activity of transformation of needs/problems into solutions that are products, services, strategies, business
Who helped you to reach these heights, who was your biggest supporter?
My best friends and colleague Alberto Battistel, Diapath CEO and Federica Bergamini, Diapath Marketing & Customer Care Manager. They has encouraged my creativity always.They have believed in me since the beginning and they have supported me even in difficult times.
What is your life motto as a designer?
"Things must have a form to be seen, but they must make sense to be understood and used"
Design is by nature a discipline that treats meanings.
Challenging thought patterns, behavior and feeling, "thinker designers" produce solutions that generate new meanings and activate different elements - cognitive, emotional and sensorial - that are involved in the human experience
Irrelative of time and space, who you would want to meet, talk and discuss with?
Steve Jobs, Socrate, Giulio Cesare, Napoleone, Albert Einstein, Sergio Marchionne, Platone, Aristotele and Leonardo Da Vinci.
What is your favorite color, place, food, season, thing and brand?
My favorite color is blue, favorite place is my home, my favorite food is carbonara (type of pasta), season spring, my favorite thing iPhone and my favorite brand Apple... after Diapath.
What makes your day great as a designer, how do you motivate yourself?
My day is made fantastic due to experience of creating something that still exists. It's possible thanks to very important team work and in the same time is a great responsibility. I try every day to analyze critically the problems with the right mix of analytical and intuitive thinking. I try not to think immediately of the solution, but the problem. It's always important to understand why we are designing something and when we are "too close and tied" to the problem or objective, we risk not understanding the context objectively. I motivate myself trying to innovate by stimulating unexplored and creative solutions with a practical meaning that is based on the fast validation of the concepts developed.
