Perception 咖啡館 by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 A' Design Award 白金獎 in 室內空間及展覽設計 Competition Category.
白金室內· 2020
Perception 咖啡館
Client: Perception
A' Design Award 白金獎 Winner in 室內 Category
- 1,119,396
- Verified Award Winner
- Verify Award Status for #100227
The Design
About Perception 咖啡館
這家小型溫暖的木質感覺咖啡廳位於一個安靜的社區內的十字路口的拐角處。集中的開放式準備區使咖啡師在咖啡館的吧台座位或桌子座位的任何地方的訪客都能獲得乾淨而豐富的咖啡師表演體驗。天花闆對象稱為“遮蔭樹”，它從準備區的背面開始，並覆蓋了客戶區，使整個咖啡館充滿了氣氛。它給遊客帶來不尋常的空間效果，也成為想用風味咖啡迷失思緒的人們的媒介。
The Recognition
About the A' Design Award 白金獎
Perception 咖啡館是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Perception 咖啡館展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Perception 咖啡館是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
- Dimensions & Packaging
- Area: 53.3 square meters
Dimension: 9100mm x 6550mm - Tags
- Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
- Production Technology
- Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
- Design Challenge
- Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
- Research
- After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
- Inspiration
- As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
- Project Duration
- The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
- Operation Flow
- The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
- Patents
- Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee. - Image Credits
- Image #1-5: ⓒFeelament, Perception, 2020.
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