Lihpao Plaza 商場室內設計 by Alex Chiang - MAS

Lihpao Plaza 商場室內設計 by Alex Chiang - MAS is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.

金室內· 2020

Lihpao Plaza 商場室內設計

by Alex Chiang - MAS

Client: Mas

A' Design Award 金獎 Winner in 室內 Category

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Verified Award Winner

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The Design

About Lihpao Plaza 商場室內設計

麗寶廣場係一個喺中國創作嘅商場室內設計項目。室內空間覆蓋十萬平方米，橫跨兩層零售同主題餐飲區域。六個主題區帶領訪客遊走商場，運用曲折小巷、樓梯同紅燈籠、窗花格柵嘅光影效果、書籍結合樓梯，以及植物元素。設計選用常見物料，以配合施工進度同預算。虛擬實境同三維互動投影構成互動空間。整體佈局將休閒、購物同娛樂集於一身。

The Recognition

About the A' Design Award 金獎

Lihpao Plaza 商場室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Lihpao Plaza 商場室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Lihpao Plaza 商場室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station.
Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
Dimensions & Packaging: The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
Tags: Immersive experience, Urban paradise, Humanities, nature, art, Technology
Production Technology: The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
Design Challenge: 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space .
2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
Research: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station).
The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
Inspiration: From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
Project Duration: The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
Operation Flow: The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
Team Members: Design Director:Alex Chiang
Designer:Jing zhang
Designer:Henry Sun
Designer:Jim Zhang
Designer:Wen Lee
Image Credits: #1: Photographer Siye Zhang, The Feast of jiufen, 2019
#2: Photographer Siye Zhang, He Feng Ri Li, 2019
#3: Photographer Siye Zhang, Liu Mang Wu, 2019
#4: Photographer Siye Zhang, The Secret Garden, 2019
#5: Photographer Siye Zhang, The Future World, 2019