Nostalgia 香水店 by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2020

Nostalgia 香水店

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #102233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia 香水店

1960-1970年代的工業景觀啟發了該項目。由熱軋鋼製成的金屬結構產生了反烏托邦的逼真的音調。生鏽的異形柵欄片營造出完全自由表達的氛圍。開放的技術交流，破舊的石膏和花崗岩檯面為六十年代的室內工業增添了風采。

The Recognition

About the A' Design Award 銀獎

Nostalgia 香水店是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Nostalgia 香水店將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Nostalgia 香水店是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.