Alpha Series 剃須刀 by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 化妝品設計 Competition Category.

鐵化妝品· 2020

Alpha Series 剃須刀

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award 鐵獎 Winner in 化妝品 Category

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Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series 剃須刀

Alpha系列是一款緊湊，半專業的剃須刀，可以處理面部護理的基本任務。也是一種提供衛生解決方案的產品，其創新方法結合了美觀的美學效果。簡單性，簡約性和功能性以及易於用戶交互的特性構成了項目的基礎。快樂的用戶體驗是關鍵。筆尖可以輕鬆地從剃須刀上取下，然後放入存儲部分。底座設計用於為剃須刀充電，並清潔存儲區內部的紫外線支持的刀頭。

The Recognition

About the A' Design Award 鐵獎

Alpha Series 剃須刀是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Alpha Series 剃須刀將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Alpha Series 剃須刀因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019