Lvyou Road Jinmao Palace 销售中心 by Zhen Chu

Lvyou Road Jinmao Palace 销售中心 by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2020

Lvyou Road Jinmao Palace 销售中心

by Zhen Chu

Client: ChuZhen, Jiang Zhengnan

A' Design Award 銀獎 Winner in 室內 Category

17,668

Verified Award Winner

Verify Award Status for #104303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lvyou Road Jinmao Palace 销售中心

旅游路金茂府係位於中國濟南嘅一個銷售中心。室內設計延續咗現有建築嘅風格,運用簡潔嘅線條塑造大面積嘅表面。將山水嘅形態引入空間之中,營造出寧靜而富詩意嘅氛圍。以中國古代城牆紋樣為基礎嘅磚牆,同埋過濾光線嘅格柵,產生出光影交錯嘅效果。靜謐嘅通道先帶嚟一種內斂嘅空間體驗,然後開闊成更為寬廣嘅區域,吸引訪客去探索。條狀磚塊係人手固定喺牆身之上嘅。

The Recognition

About the A' Design Award 銀獎

Lvyou Road Jinmao Palace 销售中心是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lvyou Road Jinmao Palace 销售中心將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lvyou Road Jinmao Palace 销售中心是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging: Area: 1500 square meters
Category: Sales
Tags: G-Art, sales center, mountains and water, upscale community, transformation
Production Technology: To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge: The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Research: The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration: The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Project Duration: The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow: The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Team Members: Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design
Image Credits: Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd