Pimoji 更直觀的藥丸設計 by Jong Hun Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 創意設計 Competition Category.

鐵創意· 2020

Pimoji 更直觀的藥丸設計

by Jong Hun Choi

Client: Hyupsung University

A' Design Award 鐵獎 Winner in 創意 Category

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The Design

About Pimoji 更直觀的藥丸設計

老年人患有許多慢性疾病，正在服用許多藥物。但是，由於視力不佳和記憶力差，大多數老年人經常服用不符合症狀的藥物。另一方面，大多數常規藥丸相似且難以區分。 Pimoji的形狀像一個器官，因此很容易看到藥物可以幫助哪些器官或症狀。這些Pimoji不僅可以幫助老年人，也可以幫助患有失明且無法區分毒品的失明者。

The Recognition

About the A' Design Award 鐵獎

Pimoji 更直觀的藥丸設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Pimoji 更直觀的藥丸設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Pimoji 更直觀的藥丸設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pimoji is a new type of pill that is inspired by human organs and changed the shape of the pill to make it more intuitive. Older people suffer from many chronic diseases and are taking as many medicines. However, most elderly people often take medicines that do not fit the symptoms because of poor eyesight and poor memory. On the other hand, most conventional pills are similar and difficult to distinguish. Pimoji is shaped like an organ, so it's easy to see what organs or symptoms the drug can help. These Pimoji will help not only the elderly, but also the blind who suffer from blindness and are unable to distinguish drugs.
Dimensions & Packaging: The size of the largest pill(for example heart shape) size is 12mm x 12mm from to smallest one(for example brain shape) is 10mm x 10mm
Tags: Pill, Drug, Medicine, Universal Design, The Blind, Senior, Older people, Concept Design, Idea Design
Production Technology: The material used in tablets was used as much and as possible to keep them as round as possible to make them easier to swallow.
Design Challenge: It was the biggest challenge to find a symbol that everyone could abstract.
Research: There are many elderly people who suffer from many chronic diseases not only in my country but all over the world. In Korea, studies have shown that these elderly people are taking numerous drugs and are not taking them in the right way. If can't fix taking a lot of medicine, i want them to take it properly. The most fundamental problem was that the generic forms of drugs looked similar, and I decided to focus on the form of drugs, the nature of them. As a result, not only the elderly, but everyone was basically bent on finding abstract symbols and came across it as a human organ.
Inspiration: First, I got a hint by focusing on the poor eyesight of the elderly and the blind. So they could easily distinguish drugs and think about how to take them correctly, so that they could focus on the essence of the pill itself and produce an intuitive form. The result was to use the shape of the organ.
Project Duration: The project started in September 2019 in Suwon, and finished in December 2019 in Hwasung, and was exhibited in Hypsung University Galley in December
Operation Flow: It is designed to make the shape of the organ more intuitive, easy to understand, and even touch it to feel it. Therefore, blind people will be able to use it easily.
Image Credits: All photo credits to Jong hun Choi