iONE360 視覺產品配置器 by Colijn IT is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 貿易設計 Competition Category.

鐵貿易· 2021

iONE360 視覺產品配置器

by Colijn IT

Client: iONE360

A' Design Award 鐵獎 Winner in 貿易 Category

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Verified Award Winner

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Colors

The Design

About iONE360 視覺產品配置器

iONE360係專為家具行業設計嘅視覺產品配置器。呢套軟件能夠處理具有複雜業務規則同定價嘅可訂制產品,配置組合可以多達幾百萬種。用戶可以建立配置方案並加入2D同3D視覺效果,呢啲效果會轉化成一步一步嘅引導式銷售流程。iONE360以JavaScript套件形式發佈,所以配置器可以喺瀏覽器中運行,並能夠嵌入網站、網上商店同業務系統當中。虛擬實境同擴增實境視圖喺較新型號嘅智能手機上都可以運行,無需另外安裝應用程式。

The Recognition

About the A' Design Award 鐵獎

iONE360 視覺產品配置器是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計iONE360 視覺產品配置器將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。iONE360 視覺產品配置器因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging: Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags: product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology: In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge: Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research: Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration: Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration: This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow: Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Team Members: Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits: Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.