Flagship 珠寶店 by Stylus Studio Limited is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2021

Flagship 珠寶店

by Stylus Studio Limited

Client: Stylus Studio Limited

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #106671

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Colors

The Design

About Flagship 珠寶店

Flagship係一間為展示同銷售翡翠珠寶而設計嘅珠寶店室內空間。空間規劃以圓形為基礎，靈感源自城市寧靜湖泊上嘅荷葉，營造出一條曲線形嘅零售動線。本地出產嘅紅木構成咗店舖正面嘅外牆。由地下延伸至二樓嘅窗戶，將店舖周邊嘅水景同綠化景觀盡收眼底。特別訂製嘅燈罩將柔和嘅環境光線同2700K及3000K嘅射燈相結合，令翡翠得以清晰呈現。雙門入口設計則有效紓緩人流量大嘅問題。

The Recognition

About the A' Design Award 銅獎

Flagship 珠寶店是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Flagship 珠寶店將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Flagship 珠寶店出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the privilege to bring to customers the highest quality jades with nest detailing produced by Myanmar craftsmen, the client foresees a space that would harmonise with the divine jade products. Understanding the client’s expectation, Stylus Studio visualize a chic and balanced interior that fashion shopping experience that balance emotions, calm the mind, and release negativity.
Dimensions & Packaging: Overall area: 2040 square meters
oGround Floor Area: 620 square meters
oSecond Floor Area 620 square meters
oOffice Area: 800 square meters

Overall Display Counter Space: 72.5 meters
oStreet Side Display Counters: 8 meters
oLandscape View Display Area Counters: 26.5 meters
oCity View Display Area Counters: 25 meters
oVIP Display Area: 21 meters
Tags: Retail, Jewelry, experience, custom, interior
Production Technology: It is important to create a comfortable, a dependable and practical environment, which lighting is an important part. It creates a pleasant atmosphere, to be able to see the details clearly and, also to display the items in the best kind of way. Stylus Studio has specially designed a purpose-made lamp shade. The said lamp shade creating very comfortable lighting ambience and incorporate functional spotlight with a combination of colour temperature of 2700K and 3000K rating. It has created the best luminaires to ensure the jade jewellery displayed at their optimum illuminance.
Design Challenge: The biggest challenge in this project is to break away from the traditional jewellery store setting and create a multi-layer displays to showcase a range of jades in the high ceiling space with sophisticated lighting design integrated. It is wittingly designed to reflect the distinctive artistry of craftsmen that are imbued with passion.
Research: In order to match the charm of the interior of the client's store, we expanded our design scope to design beyond the store. We used the famous red wood that is produced locally to create the store front facade. At night pairing with lighting effects; the client's store has become a building that is hard to miss from inside out. The symbiosis and co-prosperity of Water Garden and Gem Culture illuminates the new future of retail experience.
Inspiration: Inspired by the city's tranquil lakes, filled with an abundance of lily pads, the designer used these circular beauties as the foundation of the space planning. The outcome was a ceremonial and curvilinear retail journey that allows guests to both unwind and be wowed by the unveiling of artisan gems and jewellery.
Project Duration: The project started in 2015 and finished in 2019. The store location is confidential as client's request.
Operation Flow: The designer used these circular beauties inspired by the lily pads the city’s tranquil lakes as the foundation of the space planning encouraging guests to indulge into the curvilinear retail journey.
Surrounding the store with tenuous water and plantation features, framed by windows extending from the ground level up to the 2nd floor, are employed to set the backdrop of the interior which renews itself as the seasons change. The duo doors design diminishes the heavy shop store traffic especially during travel peak seasons when buses of travellers around the world would be visiting.
Patents: N/A
Team Members: Design Team: Simon Zeng, Stylus Studio
Design Team: Vincent Zhang, Stylus Studio
Client: Private client
Image Credits: Provided by the client