Kango Baby 嬰兒背帶 by Fatemeh Sadeghi is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 嬰兒產品設計 Competition Category.

銅嬰兒產品· 2021

Kango Baby 嬰兒背帶

by Fatemeh Sadeghi

Client: FSadeghi

A' Design Award 銅獎 Winner in 嬰兒產品 Category

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Verified Award Winner

Verify Award Status for #107176

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kango Baby 嬰兒背帶

Kango Baby係一款靈感嚟自袋鼠育兒袋嘅嬰兒背帶。呢款背帶可以由穿戴者嘅前面轉到後面,又或者由後面轉返去前面,完全唔需要旁人協助。背帶下方縫製咗一條橋接式設計,方便旋轉調位,另外加設嘅安全帶可以確保寶寶穩固安坐其中。背帶配有魔術貼固定嘅袋子,可以裝載寶寶同家長所需嘅物品,無需再帶多一個袋。外層設計仲可以直接用嚟幫寶寶換片。產品採用天然布料製造,並按四季推出四款配色組合,供家長選擇。

The Recognition

About the A' Design Award 銅獎

Kango Baby 嬰兒背帶是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kango Baby 嬰兒背帶將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kango Baby 嬰兒背帶出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main goal is to increase the period of carrier using time and parents can have close contact with their baby and baby can be close to his parent’s heart.
The ability to rotate it from front to back and vice versa without others helping will transfer the child’s weight towards the body of parents. The sticky bag under the carrier removes the need for another bag for the baby or parents’ personal items. The outer layer can be used as diaper changing. The shoulder straps does not gag the baby.
Dimensions & Packaging: Width: 380 mm x Height: 485 mm
The depth of the product is interchangeable according to the body of the child. You can place your baby carrier in the washing machine and set the temperature for 30 degrees Celsius. You should spin the machine on the lowest speed.
Tags: Archetype, Carrier, Ergonomic, Kangaroo, Baby, Hug, Diaper Changing Bag
Production Technology: After checking ergonomics of the users (both parents and children) a final cutting pattern was prepared for the fabric and in the next step a template (format) was made for cutting the cloth and by putting the template in the cutting machine, fabric and fibers that are below got punched and cut. Then viscose wool was putted in between the cut linen fabrics and the sewing process was done by industrial machines. The reason to choose this material is the product’s special users. Considering that children’s skin is sensitive, both the outer layer which is in contact with the skin and the inner layers are made up of natural materials.
Design Challenge: The most important challenge of this project was the rotation of the carrier without the help of others, while also preserving the child’s full safety and health. Another challenge was the correct location of locks for changing the diaper when the baby is put down on the back rest.
The most important inner factor is people’s an scientific idea about certain colors belonging to the girl or boy child. According to research, this way of thinking has no biological standpoint and humans may show interest in certain color spectrums according to culture and biology. And for this reason and also not imposing certain colors to certain genders, 4 season themed color groups has been considered.
Research: Baby carriers, have been around for almost a thousand years and before the start of the nineties decade, parents from all over the world used different clothes, shawls and even bed linens to carry their children. While being simple these carriers weren’t an obstacle for parents everyday work and as a result, they were able to embrace their children for a longer time. Still many of the traditional types of carriers are used in developing countries. So by considering the history of this product I tried to plan a modern design matching international taste. After several tests and prototypes that were made of foam and simple fabrics, I decided to use industrial sewing machines to sew the main sample with the 100% cotton fabric. So I worked with a professional tailor and made the first sample.
Inspiration: When I was watching a kangaroo’s documentary, I got that the females carries her child in their pouch for entire life. Most people believe that hugging babies for a long time will result in dependency while studies show that what matters to infants is being close to the heart of their parents. So I decided to redesign a carrier in a way that parents would like to use it more. In this way the child won’t have any unresolved emotional needs and may have a better spirit for when they’re grown up.
Project Duration: This project began in the October of 2017 in Tehran. The first 8 months was for preliminary research and the ergonomics of users’ bodies. After that was checking similar products in the market. And After that, the archetypes were reviewed for design and etudes.
In June of 2018 the first maquette was made and in the next months, many more Replicas were made that progressively looked closer to the main model and in the end, after making the final prototype, the early model with real material was produced in the July of 2019. This product has not been shown in any exhibits.
Operation Flow: Under the carrier a bridge is sewn that is the same size of the carrier’s width. So that we can change the direction of the carrier from front to back and vice versa without completely opening it. This bridge has the ability to move and rotate on the belt that is under the carrier and gets connected to the body. In order to keep the child safe in this process, an additional layer of carrier strap is sewn to the bridge, and this strap will hold the baby inside the carrier for the rotation process. The bag containing the equipment is connected to the bridge via the Velkro adhesive and when the carrier is rotated to the back, the bag can be disconnected from the bridge and hang from the side of the belt with the resilient lock to avoid robbery incidents and to avoid hurting the clothes and the body of the parents, the loop part of the adhesive is sewn to the bag and the hook part of it is sewn to the carrier’s bridge.
Image Credits: Image #1:Photographer Mandana Rostami, 2020
Image #2:Photographer Mandana Rostami, 2020
Image #3:Photographer Mandana Rostami, 2020
Image #4:Photographer Mandana Rostami, 2020
Image #5:Photographer Mandana Rostami, 2020