Inside Muses 書籍 by Toby Ng Design is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 印刷設計 Competition Category.

金印刷· 2021

Inside Muses 書籍

by Toby Ng Design

Client: K11 Musea

A' Design Award 金獎 Winner in 印刷 Category

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Colors

The Design

About Inside Muses 書籍

《Inside Muses》係為K11 Musea而創作嘅一本書，K11 Musea係香港一個推廣當代藝術同設計嘅零售及餐飲空間。呢本刊物展示咗零售概念嘅四大繆思：建築、傢俬、自然同藝術。透過故事敘述、插畫同攝影呈現每個主題，而別出心裁嘅裝幀形式邀請讀者探索全新視角。封面上嘅圓形圖案代表住四大繆思嘅領域。普通版採用手工縫製，而精裝版就裝喺一個類似展示櫃嘅透明亞加力膠盒入面。

The Recognition

About the A' Design Award 金獎

Inside Muses 書籍是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Inside Muses 書籍將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Inside Muses 書籍激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration: Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

Read the Press Release