Fusionista 戲院室內設計 by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.

金室內· 2021

Fusionista 戲院室內設計

by Oft Interiors Ltd.

Client: Emperor Cinemas

A' Design Award 金獎 Winner in 室內 Category

28,230

Verified Award Winner

Verify Award Status for #107804

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fusionista 戲院室內設計

Fusionista係一個透過翻新香港一間現有戲院而創作嘅戲院室內設計。項目佔地4375平方米，共分四層。下面兩層係售票同公共區域，上面兩層係放映廳。動線設計引領觀眾喺前往放映廳途中經過輕食櫃檯，有助促進銷售。雲石、鋁材、布料、地氈同玻璃透過色彩同質感區分每個區域。項目選用耐用物料，以減低日後嘅保養成本。

The Recognition

About the A' Design Award 金獎

Fusionista 戲院室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Fusionista 戲院室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Fusionista 戲院室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a renovation project whose original site is also a cinema. However, with the change of consumption structure and business model, the original cinema was not suitable for the needs of young consumers. A new high-end cinema with new function orientation and unique "experiential consumption scene" was hoped to be created.
Dimensions & Packaging: Area: 4375 sqm
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: First of all, the profitability of the cinema is the sale of light food, therefore the line reflecting the traces of space users needs to guide consumers to different sales areas. The lower two floors are mainly for the ticketing area and the outside area, while the upper two floors are for the movie halls. In this way, the area of selling light food becomes the only way which must be passed to the cinema, which provides a favorable condition for the occurrence of consumption. The two upper floors are mainly providing a purer viewing environment for the cinema.
Design Challenge: What is different from the ordinary cinema is that, due to the limitation of the building itself, the entire cinema is distributed in four different floors and the functional areas are cut into pieces.
Research: How to plan all the functional areas reasonably while the area and size of each floor are different? This is the key point of this pondering over the design.
Inspiration: We emphasize the importance of "experiential consumption scene" to the current business environment in design, the thinking over design is not only reflected in the visual tension, but also in the control of materials, the arrangement of lines of moving, and the countless logic behind.
Project Duration: The project started in 2018 in HK and finished in 2019 in the same place.
Operation Flow: In addition to the arrangement of lines of moving, when it comes to the design style, the designer also presents distinctive functional space according to different materials of various colors, textures and tactile sensation, such as leather, copper, marble brick, steel bar and so on. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung amd Yoyo Au
Image Credits: All images used in the submission was taken by Sean.