Hang Seng Bank 銀行分行室內設計 by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.
銅室內· 2021
Hang Seng Bank 銀行分行室內設計
Client: IMO design
A' Design Award 銅獎 Winner in 室內 Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank 銀行分行室內設計
恒生銀行係一間位於香港嘅新世代銀行分行,室內設計面積達152平方米,採用開放式同親切嘅佈局,配合舒適嘅燈光同溫暖嘅木元素。室內設計融合咗數碼服務功能,包括電子輪候籌、數碼服務吧枱同自助服務櫃檯。顧客喺到達分行之前,可以透過手機銀行應用程式預先攞取臨櫃服務嘅電子籌號。呢個設計旨在減少分行內嘅等候時間,令銀行服務更有效率、更具互動性。
The Recognition
About the A' Design Award 銅獎
Hang Seng Bank 銀行分行室內設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hang Seng Bank 銀行分行室內設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hang Seng Bank 銀行分行室內設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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