Wenzhong Liquor 體驗中心 by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.
銅室內· 2021
Wenzhong Liquor 體驗中心
Client: Hope Interior Design
A' Design Award 銅獎 Winner in 室內 Category
Verified Award Winner
Verify Award Status for #113274The Design
About Wenzhong Liquor 體驗中心
文中酒業係一個建於遵義某釀酒車間內嘅體驗中心。一條棚道連接參觀路線，貫通釀造工藝廳、企業文化廳、酒窖步道、中央酒吧同品鑒區。當地丹霞石同高粱（釀酒原料）嘅紅色調成為整體配色嘅主軸。室內表面採用水泥、鋼材同現代夯土，呢啲材料同時具備防火性能。由於原有廠房結構較矮，核心區特別開挖出二樓空間，以提升層高同空間感。
The Recognition
About the A' Design Award 銅獎
Wenzhong Liquor 體驗中心是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Wenzhong Liquor 體驗中心將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Wenzhong Liquor 體驗中心出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
- Dimensions & Packaging
- The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
- Tags
- Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
- Production Technology
- In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
- Design Challenge
- Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
- Research
- The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
- Inspiration
- Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
- Project Duration
- The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
- Operation Flow
- The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
- Patents
- Copyrights belong to Hope Interior Design, 2020.
- Team Members
- Liuqiang Feng
Zhibo Gong
Dan Li - Image Credits
- Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
