Cosmetea Pop Up 零售室內設計 by Lina Chen and Yiting Ma

Cosmetea Pop Up 零售室內設計 by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.

金室內· 2021

Cosmetea Pop Up 零售室內設計

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award 金獎 Winner in 室內 Category

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The Design

About Cosmetea Pop Up 零售室內設計

Cosmetea Pop Up 係一間位於中國上海嘅零售兼展覽店舖。呢個9平方米嘅空間位於愚園路，前身係一間包點舖，而愚園路係一條有超過100年歷史嘅街道。設計將茶同化妝品結合埋一齊。立面上有一個戲劇性嘅開口，靈感嚟自品牌標誌嘅茶海造型，開口延伸成一條窄窄嘅圓形隧道，內部以鏡面不鏽鋼包覆，並用LED燈帶照明。層架以榫卯結構為基礎，插入特製嘅凹槽之中。一個紅色嘅牆身櫃提供陳列同儲物功能。

The Recognition

About the A' Design Award 金獎

Cosmetea Pop Up 零售室內設計是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Cosmetea Pop Up 零售室內設計將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Cosmetea Pop Up 零售室內設計激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu