360 Design Budapest 展覽設計 by Hungarian Fashion and Design Agency

360 Design Budapest 展覽設計 by Hungarian Fashion and Design Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2021

360 Design Budapest 展覽設計

by Hungarian Fashion and Design Agency

Client: Hungarian Fashion & Design Agency

A' Design Award 銅獎 Winner in 室內 Category

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Colors

The Design

About 360 Design Budapest 展覽設計

360 Design Budapest係一個結合實體同虛擬嘅混合式展覽,展示當代匈牙利同中歐地區嘅設計作品。實體展覽空間係度身訂造,總面積265平方米,分為五個區域:登記同迎賓區、設有大型螢幕播放圓桌討論錄影嘅媒體空間,以及三個展示區域用嚟陳列展品。線上平台完整重現咗實體空間,令參觀者可以喺網上瀏覽整個展覽。每件展品都連結住設計師嘅資料同背後嘅故事。現場仲提供咗虛擬實境眼鏡俾參觀者體驗。

The Recognition

About the A' Design Award 銅獎

360 Design Budapest 展覽設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計360 Design Budapest 展覽設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。360 Design Budapest 展覽設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing us - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide our public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Dimensions & Packaging: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event.

The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Tags: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Production Technology: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as they were walking in the physically built space. Thanks to the digital exhibition, the audience had the opportunity to get to know the showcased creations from the point of view of the designer alongside with the stories behind them: with just a click on the icon next to each product, those interested could also find out the true essence of these unique works and even had the chance to purchase them.
Design Challenge: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors.

By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation.

Part of the concept was to point out how physical and digital spaces can be mashed together.

This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Research: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation.

The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public.

The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Inspiration: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class.
The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Project Duration: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Operation Flow: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity.

Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot.

Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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