World of Rabbit 樣板房室內設計 by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.

鐵室內· 2021

World of Rabbit 樣板房室內設計

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award 鐵獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #120258

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Colors

The Design

About World of Rabbit 樣板房室內設計

《兔子的世界》係一個位於重慶市沙坪壩區某物業銷售中心內嘅樣板房室內設計項目。呢個空間面積達70平方米,以兔子一家嘅童話故事為主題貫穿全場。大膽嘅色彩同充滿童趣嘅造型出現喺每一個角落,柔軟嘅布偶則代表住幻想中業主嘅森林朋友仔。設計中運用咗多種帶有水磨石紋理嘅物料,以滿足唔同嘅設計同功能需求。臥室嘅主題牆以絨面布料包覆,營造出如夢似幻嘅氛圍。由於當地氣候潮濕多雨,大部分基材都經過防潮防霉處理。

The Recognition

About the A' Design Award 鐵獎

World of Rabbit 樣板房室內設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計World of Rabbit 樣板房室內設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。World of Rabbit 樣板房室內設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020