Rockit 嬰兒車搖擺器 by Rockit Design Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 嬰兒產品設計 Competition Category.

銀嬰兒產品· 2021

Rockit 嬰兒車搖擺器

by Rockit Design Team

Client: Rockit

A' Design Award 銀獎 Winner in 嬰兒產品 Category

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The Design

About Rockit 嬰兒車搖擺器

Rockit係一款細巧嘅搖擺器，可以夾喺嬰兒手推車或者嬰兒車上面，輕柔咁搖動車身，哄嬰兒入睡。Rockit採用雙重固定系統。喺嬰兒車車架高處裝上一個支架，需要用嘅時候將裝置扣入支架就得。裝置可以移到另一部嬰兒車上使用，唔用嘅時候亦都可以收埋。撳一下開關掣就可以開啟Rockit，透過速度調節掣可以將震動調校到同車架嘅共振頻率相配合，帶嚟輕柔嘅低頻搖擺。測試顯示，呢種擺動同用手搖動十分接近。大部分零件都採用ABS注塑成型，並配上TPR外層包膠。

The Recognition

About the A' Design Award 銀獎

Rockit 嬰兒車搖擺器是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Rockit 嬰兒車搖擺器將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Rockit 嬰兒車搖擺器是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rockit attaches to any pram or stroller and gently rocks to soothe babies to sleep. There is nothing quite like Rockit on the market, with other solutions being large mains operated platforms that you wheel the stroller onto. Rockit is attached to the stroller using a 2-fix system meaning it can easily be switched to another stroller or safely stored when not in use. The speed control allows you to tune the Rockit to the resonant frequency of any pram or stroller to achieve the perfect rock that makes the baby believe they are still being pushed along.
Dimensions & Packaging: 85mm x 95mm x 155mm
Tags: stroller rocker, baby sleep-aid, pram rocker, baby sleep aid, portable baby rocker, pushchair rocker
Production Technology: With the design making use of a spinning eccentric weight, early development work focused on testing the optimum mass and distance from the motor spindle. This was combined with testing the RPM of the motor to achieve a gently low frequency rock when fitted to a variety of stroller weights and sizes. Developing a system to start the heavy weight spinning even when mounted horizontally was also important. Regarding production, the majority of parts are injection moulded in ABS with some having TPR over-moulds.
Design Challenge: The main creative challenge was getting the branding and styling of the product right. The design team wanted the product to stand out in the nursery sector as many nursery products are very ‘twee’ or can look quite medical in appearance. It was important that the product looked nurturing and not too toy-like. Because the product would be on display when in use we wanted it to attract attention and act as a advertisement, hence the strong Rockit branding.
Research: Quantitative research to measure levels of vibration acting on a stroller when rocked by Rockit, by hand and by wheeling over paving stones. Objective was to ensure acceleration measurements were comparable and within expected limits. Measurements were undertaken using 2 different accelerometers fixed to the stroller in a variety of positions. It was found that moving the stroller over paving stones, resulted in significantly higher levels of acceleration than those generated by Rockit and that rocking the stroller by hand was approximately comparable in each of the measurements.
Inspiration: Dr. Nick Webb invented Rockit when his three month old daughter refused to sleep in her stroller unless she was being pushed along. He noticed this problem affected other parents and using his knowledge of vibration and acoustics constructed a simple prototype. He tested it the next day and Abby remained asleep even when the stroller came to a halt. Nick set about developing and refining it with his co-founder Matt Dyson. Over the next year they turned the prototype into a marketable product.
Project Duration: The project was started in Bristol, UK in late 2015. The initial concept won a Design Council Spark Award in London during September 2016. The first production samples were exhibited at the Kind und Jugend Nursery Show in the Cologne in September 2017. The Rockit was launched to market in November 2017.
Operation Flow: Rockit is attached to the stroller using a 2-fix system. The bracket is attached high up on the stroller frame first and the Rockit can then be clipped into the bracket when needed. This also means it can be switched to another stroller or safely stored when not in use. The Rockit is turned on using a push switch and the speed is then adjusted using a speed dial. This adjustment allows the user to tune the vibrations to the resonant frequency of the stroller giving a gentle low frequency rock.
Patents: Patent pending. Patent number GB1705215.0. Patent holders N2M Ltd. Year 2017
UK Trademark UK00003148555. Year 2016. Trademark holder N2M Ltd.
Other trademarks: USA 88272320 and 5289937. EU 88272320. Australia 1879106. Canada 1863104. Japan 6158102. New Zealand 1081472. China 21004784. Israel 305973. South Korea 4015283950000. Russia 2019708217. Taiwan 01977936.
Registered Design / Design Patents: EU 003376920-0001. Canada 176798. USA USD845181S.
Team Members: Dr. Nick Webb
Matt Dyson
Matt Sparrow
Gary Pyper
Image Credits: All images. Chris Rickman, photographer, 2017
Video Credits: Barry Wilkinson, 2017