Treasure Box Chocolate 藏寶盒巧克力 by Mutian Yu

Treasure Box Chocolate 藏寶盒巧克力 by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 烹飪藝術設計 Competition Category.

鐵烹飪藝術· 2022

Treasure Box Chocolate 藏寶盒巧克力

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award 鐵獎 Winner in 烹飪藝術 Category

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Verified Award Winner

Verify Award Status for #125977

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate 藏寶盒巧克力

藏寶盒巧克力係一款以藏寶盒造型包裝嘅巧克力組合。包裝入面裝有五款唔同嘅巧克力，仲配搭堅果、蔓越莓乾、曲奇同啫喱糖、跳跳糖等配料。每一粒巧克力都製成細小嘅藏寶盒形狀，打開嗰陣會發現唔同嘅餡料，充滿驚喜。盒身尺寸為331.5 x 71.5 x 58毫米，採用高級禮盒工藝製作，包括製版、包裝紙印刷、表面處理同裱裝等工序。設計意念旨在慶祝生活入面每一個微小而美好嘅時刻。

The Recognition

About the A' Design Award 鐵獎

Treasure Box Chocolate 藏寶盒巧克力是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Treasure Box Chocolate 藏寶盒巧克力將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Treasure Box Chocolate 藏寶盒巧克力因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.