Staom Jewelry 珠寶精品店室內設計 by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2022

Staom Jewelry 珠寶精品店室內設計

by Rong Zeng

Client: Xad

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry 珠寶精品店室內設計

Staom珠寶係一間珠寶精品店嘅室內設計項目,佔地200平方米,樓高大約3米。呢個設計理念源於鑽石同宇宙都代表永恆呢個概念。訪客會經過一條走廊、走廊盡頭嘅入口,同埋一個鏡面區域,呢個序列彷彷佛係一場從地球進入太空嘅旅程。設計採用咗鏡面不鏽鋼、黑鏡面大理石、水泥藝術漆同拉絲不鏽鋼等材料。鏡面反射同不規則形態減弱咗牆身嘅存在感,令空間顯得無邊無際。

The Recognition

About the A' Design Award 銅獎

Staom Jewelry 珠寶精品店室內設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Staom Jewelry 珠寶精品店室內設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Staom Jewelry 珠寶精品店室內設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui