Ginkgo Swan Lake 標識系統 by Hangzhou Signsun is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 街道傢俱設計 Competition Category.
鐵街道傢俱· 2022
Ginkgo Swan Lake 標識系統
Client: Hangzhou Signsun Signage System Co., Ltd.
A' Design Award 鐵獎 Winner in 街道傢俱 Category
Verified Award Winner
Verify Award Status for #127309The Design
About Ginkgo Swan Lake 標識系統
銀杏天鵝湖係為中國嘉興一個公園設計嘅標識系統。造型同色彩取自銀杏葉同天鵝嘅意象,銀杏葉嘅輪廓線同天鵝嘅白色調構成呢個系列嘅視覺風格。每件標識都用厚身不鏽鋼板切割而成,配以鏤空圖案,無論日間或夜晚都能呈現清晰嘅光影效果。多種款式可以根據需要定制,並組合成同一系列。呢啲標識沿不同路線設置,引導遊人行走,令人流能夠均勻分佈喺公園各處。
The Recognition
About the A' Design Award 鐵獎
Ginkgo Swan Lake 標識系統是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ginkgo Swan Lake 標識系統將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ginkgo Swan Lake 標識系統因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole guide system retains the purity, tranquility and eternity in the first impression of Ginkgo Swan Lake.
- Dimensions & Packaging
- Personalized customization, multiple styles become a guide system, not a single product, it belongs to a series of theme graphic design.
- Tags
- Ginkgo biloba, swan, purity, tranquility, information interaction, guide
- Production Technology
- The manufacturing process of the steel plate hollow, the day and night light and shadow are clear, and endow the card body with a long service life.
- Design Challenge
- The seemingly simple shape is directly made with a thick stainless steel plate. The most difficult part is to see the light source components without destroying the aesthetics of the shape.
- Research
- The type of research is applied research. It is hoped that through research, a systematic guide design for the park will be carried out. The research will use on-site inspections, combined with ergonomics, to enhance the overall image of the park from the three perspectives of playability, functionality and aesthetics, and travel for tourists. Play brings a good experience and enhance the happiness of travel.
- Inspiration
- The design is inspired by "swan" and "ginkgo". The shape and color are extracted from pictographic elements. The outline of ginkgo leaves and the pure whiteness of swan compose the unique rhythm of the park.
- Project Duration
- The project was designed and produced in Hangzhou, Zhejiang Province, China in May 2019. It will be completed in Jiaxing City, Zhejiang Province, China in March 2020, and will be opened in Jiaxing City in April 2020.
- Operation Flow
- According to the scientific layout, different play routes are formed in the park, and visitors are rationally diverted. The graphics and text information in different shapes are interacted to play a role of beautification and guidance.
- Patents
- State Intellectual Property Office.
Authorized announcement number:CN 306470357 S
Certificate No. 6490453 - Team Members
- Main creative design: Wu Xiaohua
Deepen the design: Wu Junlong
Three-dimensional rendering: Zeng Weijie
Photograph: Wang Jinguo - Image Credits
- Independent intellectual property rights, original design.
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