Bay 化妝品零售店 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.

鐵室內· 2022

Bay 化妝品零售店

by SIG Design

Client: Sephora

A' Design Award 鐵獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #127738

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Colors

The Design

About Bay 化妝品零售店

以絲芙蘭標誌性的黑白條紋作為視覺焦點，引導人流，帶來更好的消費體驗。錯覺和波浪的線性構成形成了絲芙蘭灣，產生了不同的視覺體驗。黑白柱上的線條延伸至空間內部，形成自然的視覺引導。

The Recognition

About the A' Design Award 鐵獎

Bay 化妝品零售店是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Bay 化妝品零售店將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Bay 化妝品零售店因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang