Naive Blue Lab 攝影空間 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2022

Naive Blue Lab 攝影空間

by SIG Design

Client: Naive Blue

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #127739

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Colors

The Design

About Naive Blue Lab 攝影空間

Naive Blue Lab是攝影服務品牌Naive Blue推出的全新概念體驗空間。不同功能的區域通過顏色區分，使每個空間都具有獨立性和靈活性，體現實驗室乾淨、專業的感覺。大量的細節設置和精美的材質的運用，讓空間的品質得到了提升。通過島形的佈局和圓形的動線，結合開放自由的展示，給顧客帶來靈活的空間體驗。

The Recognition

About the A' Design Award 銅獎

Naive Blue Lab 攝影空間是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Naive Blue Lab 攝影空間將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Naive Blue Lab 攝影空間出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue