Fantasy Factory 零售店 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 金獎 in 室內空間及展覽設計 Competition Category.

金室內· 2022

Fantasy Factory 零售店

by SIG Design

Client: Nayuki

A' Design Award 金獎 Winner in 室內 Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory 零售店

以現場烘焙為核心賣點的奇幻工廠，整合茶飲、零售、IP禮品、酒吧板塊，打造多功能工廠店。 FTY的設計理念是從Factory中提煉出來的。 F 代表公平。由於人流量大、產品種類豐富，空間以市場的方式規劃。 T 代表時間。店舖的顏色是從天空的顏色變化中提取出來的，寓意著一天的時間變化。 Y 指您（客戶）。鏡子裡不一樣的你，延伸到多維互動裝置上。

The Recognition

About the A' Design Award 金獎

Fantasy Factory 零售店是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Fantasy Factory 零售店將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Fantasy Factory 零售店激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019