United Cinemas Terrace Mall Matsudo 綜合影院 by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo 綜合影院 by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2022

United Cinemas Terrace Mall Matsudo 綜合影院

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About United Cinemas Terrace Mall Matsudo 綜合影院

此電影院設有三種特殊電影格式影廳，包括Imax、4DX及ScreenX，以及八個普通影廳。其中Imax為日本最大銀幕尺寸之一。室內設計呈現兩種對比概念：其一為沿扶手電梯從天花板懸掛的大量象徵性藍色線性LED燈飾；其二為單色調電影對白圖形。兩者形成2D與3D、彩色與單色調的對比。設計採用傳統手法配以新穎材料，令各年齡層均能接受。賓客更可於此充滿視覺美感的場所拍照留念。

The Recognition

About the A' Design Award 銅獎

United Cinemas Terrace Mall Matsudo 綜合影院是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計United Cinemas Terrace Mall Matsudo 綜合影院將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。United Cinemas Terrace Mall Matsudo 綜合影院出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members: Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,