Blue Frog 酒吧和餐廳 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.

鐵室內· 2022

Blue Frog 酒吧和餐廳

by SIG Design

Client: Blue Frog

A' Design Award 鐵獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #127951

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The Design

About Blue Frog 酒吧和餐廳

Blue Frog 提供燒烤食品和雞尾酒。設計要求展現現代美國文化特色。創造一個開放、自由的空間，滿足不同的社交場合，讓消費者獲得愉快的用餐體驗。獨特的100鏡頭文化給顧客帶來興奮和挑戰。因此，吧台是向整個空間傳遞興奮感的視覺中心。採用多樣的材質、多層次的造型和藝術裝飾，打造高品質的空間。

The Recognition

About the A' Design Award 鐵獎

Blue Frog 酒吧和餐廳是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Blue Frog 酒吧和餐廳將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Blue Frog 酒吧和餐廳因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing