Hongzhou Academy 銷售中心 by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 建築、樓宇及結構設計 Competition Category.

銀建築· 2022

Hongzhou Academy 銷售中心

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award 銀獎 Winner in 建築 Category

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Colors

The Design

About Hongzhou Academy 銷售中心

鴻洲書院係一個位於中國南昌縣中心區域嘅銷售中心。呢座建築物容納咗洽談、手作、兒童活動同展示等空間。兩個體塊喺一個十字路口面向城市道路，佢哋錯位嘅位置形成咗入口廣場。設計參考咗中國古代建築。鋁板以扣件接合，喺立面上營造出磚塊般嘅質感。一個順滑嘅曲面勾勒出屋頂輪廓，令人聯想起傳統嘅屋簷。大面積嘅玻璃同高聳嘅中庭令室內空間呈現出開放而舒適嘅特質。

The Recognition

About the A' Design Award 銀獎

Hongzhou Academy 銷售中心是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Hongzhou Academy 銷售中心將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Hongzhou Academy 銷售中心是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging: Land area: 2375m² floor area: 1221m²
Tags: traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology: Metallic aluminium sheet, glass, coating Material
Design Challenge: To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research: Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration: The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration: The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow: The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members: Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits: Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.