Secret Exhibition 商品陳列廳 by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 室內空間及展覽設計 Competition Category.
鐵室內· 2022
Secret Exhibition 商品陳列廳
Client: SODA Architects
A' Design Award 鐵獎 Winner in 室內 Category
Verified Award Winner
Verify Award Status for #128604The Design
About Secret Exhibition 商品陳列廳
《秘境展廳》係為中國國家博物館打造嘅商品陳列廳。呢個460平方米嘅空間將數碼藝術同傳承嘅中華美學融為一體。島嶼狀嘅展位以流動嘅形態呈現文創產品，令參觀者好似遊覽展覽咁瀏覽商品，而唔似逛商店咁。度身訂製嘅媒體介面將實體展面同虛擬界面連結埋一齊，配合擴增實境程式，加添咗一層平行嘅數碼空間。七件精選展品啟發咗螢幕上一條流動嘅漢字長河。
The Recognition
About the A' Design Award 鐵獎
Secret Exhibition 商品陳列廳是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Secret Exhibition 商品陳列廳將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Secret Exhibition 商品陳列廳因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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