Firstar 37N Haiyun 销售中心 by Song Hongyang and Li Xin

Firstar 37N Haiyun 销售中心 by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2022

Firstar 37N Haiyun 销售中心

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

A' Design Award 銅獎 Winner in 室內 Category

7,627

Verified Award Winner

Verify Award Status for #129663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firstar 37N Haiyun 销售中心

Firstar 37N海韵係位於山東威海一個度假物業項目嘅銷售中心，室內面積達2500平方米。設計靈感取自當地傳說同古典仙境故事。大堂運用多聲道融合技術同亞加力模型，重現鯤鵬嘅形象。海市蜃樓展示區讓參觀者可以舒適咁研究產品。主沙盤區以淺藍色調同昏暗燈光營造浩瀚宇宙嘅感覺，中央設有日晷。喺洽談區，一個彎曲嘅水吧檀化咗長方形空間嘅線條。

The Recognition

About the A' Design Award 銅獎

Firstar 37N Haiyun 销售中心是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Firstar 37N Haiyun 销售中心將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Firstar 37N Haiyun 销售中心出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.