Xiao Feng Yin Yue Greentown 销售及展示中心 by Zhijun Zhong

Xiao Feng Yin Yue Greentown 销售及展示中心 by Zhijun Zhong is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2022

Xiao Feng Yin Yue Greentown 销售及展示中心

by Zhijun Zhong

Client: Herabenna

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

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The Design

About Xiao Feng Yin Yue Greentown 销售及展示中心

簫風吟樂綠城係位於中國廣州南沙區嘅一個銷售及展示中心。室內佔地900平方米，屬單層設計。設計靈感源自區內嘅嶺南水鄉風光同漁村文化，呢啲景致隨住城市發展而逐漸消退。空間融入咗中國水墨畫、蘆葦、絲綢同燈籠等元素，並運用大理石、木材同樹枝等天然物料。大片留白嘅空間令室內顯得簡約而寧靜。

The Recognition

About the A' Design Award 銀獎

Xiao Feng Yin Yue Greentown 销售及展示中心是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Xiao Feng Yin Yue Greentown 销售及展示中心將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Xiao Feng Yin Yue Greentown 销售及展示中心是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.
Dimensions & Packaging: Flat layer, 900 Square Meter
Tags: Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style
Production Technology: This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.
Design Challenge: The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.
Research: How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.
Inspiration: Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.
Project Duration: The project started in 2019 and completed in September 2020.
Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.
Operation Flow: At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.
Team Members: Zhijun Zhong
Image Credits: Image #1: Photographer Yi Qian Du, 1, 2020.
Image #2: Photographer Yi Qian Du, 2, 2020.
Image #3: Photographer Yi Qian Du, 3, 2020.
Image #4: Photographer Yi Qian Du, 4, 2020.
Image #5: Photographer Yi Qian Du, 5, 2020.