由設計師 Gravity Design and Arcelik 創作嘅 Environment Day 橱窗展示 係備受推崇嘅 2022 A' Design Award 鐵獎 得獎作品，獲獎類別為 可持續產品設計。
鐵可持續產品· 2022
Environment Day 橱窗展示
客戶: Arçelik
可持續產品 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #135652 嘅獲獎狀態設計
關於 Environment Day 橱窗展示
「环境日」是为伊斯坦布尔一间店铺创作嘅橱窗展示装置。呢个装置以一幅手工制作嘅干旱土地墙为特色，吸引路过行人嘅目光。呢个构思源于地球上嘅干旱同自然资源流失嘅问题。设计者喺干裂嘅土地上加插一片绿油油嘅草地，象征即使环境恶劣，重生依然可能。干旱土地部分係用黏土涂喺MDF板上，经过一星期日晒，形成龟裂嘅表面效果；绿色部分则以苔藓制成，文字则以木材雕刻而成。整个装置约98%嘅材料均属可持续同天然有机物料。
榮譽認可
關於A' Design Award 鐵獎
Environment Day 橱窗展示是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Environment Day 橱窗展示將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Environment Day 橱窗展示因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- 尺寸同包裝
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - 標籤
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- 生產技術
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- 設計挑戰
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- 靈感
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- 項目時長
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- 操作流程
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- 團隊成員
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - 圖片來源
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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