Nomi Mahjong 麻雀套裝 by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 玩具、遊戲及消閒產品設計 Competition Category.

銅玩具· 2022

Nomi Mahjong 麻雀套裝

by Nio Life

Client: NIO Life

A' Design Award 銅獎 Winner in 玩具 Category

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Verified Award Winner

Verify Award Status for #136346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nomi Mahjong 麻雀套裝

Nomi麻雀係為傳統中式桌上遊戲而設計嘅一套麻雀。牌面採用黑色底配藍色細節,靈感源自Nio品牌嘅色彩系統,營造出高對比嘅視覺效果。Nomi智能助理嘅造型以多種形式出現喺牌面上:一筒牌以Nomi嘅形象呈現,而索子牌則以Nomi名稱中嘅字母「I」為設計基礎。牌張以高克重密胺材質製成,骰子為合金材質,籌碼則以陶土製造。便攜式收納盒配備推拉式盒蓋,方便快速收納。

The Recognition

About the A' Design Award 銅獎

Nomi Mahjong 麻雀套裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Nomi Mahjong 麻雀套裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Nomi Mahjong 麻雀套裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging: 345*175*84mm
Production Technology: Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge: It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research: In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration: Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration: Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow: The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members: NIO Life