由設計師 IQI Concept 創作嘅 Coway 客戶體驗中心係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為室內空間及展覽設計。

銅室內· 2022

Coway 客戶體驗中心

由 IQI Concept

客戶: IQI Concept

室內類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #136737 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Coway 客戶體驗中心

Coway體驗中心係一間位於馬來西亞吉隆坡嘅客戶體驗中心。呢個2210平方呎嘅空間展示咗淨水、淨氣、優質睡眠同浴室衛生嘅產品同服務。中心分為五大區域：品牌傳承區、水護理區、空氣護理區、生活護理區同服務護理區。觸控屏幕投影機、靈活嘅電子設備同電視屏幕令展示內容可以輕易更新。白色、藍色同黑色嘅色調，加上木材同白色物料嘅弧形線條，喚起水同空氣嘅意象。一個淨水站係水護理區嘅焦點所在。

榮譽認可

關於A' Design Award 銅獎

Coway 客戶體驗中心是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Coway 客戶體驗中心將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Coway 客戶體驗中心出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
尺寸同包裝: 2210 sqft
標籤: experience centre, curves, nature, clean, commercial space, digital
生產技術: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
設計挑戰: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
研究: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
靈感: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
項目時長: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
操作流程: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
團隊成員: Yie Yee Wong
Alice Dinh
Wei Ling Yee
圖片來源: Photographer: David Yeow