B&B Italia 家具展銷廳 by Outin Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2022

B&B Italia 家具展銷廳

by Outin Design

Client: Outin. Design

A' Design Award 銅獎 Winner in 室內 Category

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Verified Award Winner

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The Design

About B&B Italia 家具展銷廳

B&B Italia係一間佔地540平方米嘅家具展銷廳,坐落喺一棟臨街商業大樓嘅地面層。設計突破咗傳統展銷廳嘅格局,將建築、園景同室內空間融為一體,形成一個連貫嘅整體空間。幾何結構、玻璃幕牆同埋花園柔化咗展品同建築物之間嘅界線。室內空間展現出強烈嘅體量感同簡潔嘅線條。半透明嘅半開放式間隔營造出層次感,引導人流動線,同時將室外景致同自然光引入室內視野之中。

The Recognition

About the A' Design Award 銅獎

B&B Italia 家具展銷廳是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計B&B Italia 家具展銷廳將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。B&B Italia 家具展銷廳出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
Dimensions & Packaging: Project area: 540 square meters
Type: Showroom
Tags: OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
Production Technology: The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
Design Challenge: The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
Research: The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
Inspiration: B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
Project Duration: Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province
Operation Flow: The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
Team Members: Chief Designer : Wang Chen
Company: OUTIN. DESIGN
Image Credits: WenStudio