Rich Honour International Designs Co., Ltd 嘅作品 Galaxy Command HQ of ACG 旗艦店

由設計師 Rich Honour International Designs Co., Ltd 創作嘅 Galaxy Command HQ of ACG 旗艦店係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為室內空間及展覽設計。

銅室內· 2022

Galaxy Command HQ of ACG 旗艦店

由 Rich Honour International Designs Co., Ltd

室內類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #137142 嘅獲獎狀態

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設計

關於 Galaxy Command HQ of ACG 旗艦店

書本文字：ACG銀河指揮部係一間位於台灣台北嘅旗艦零售店，坐落喺一座購物商場嘅一樓，佔地232平方米。呢間店以敘事式嘅佈局，而唔係以品牌分類嘅方式，展示動漫、漫畫同遊戲產品。顧客嘅遊覽動線行經五個區域：用作專題展覽嘅大堂、負責客戶服務嘅接待處、擺放角色配件嘅軍備中心、作為過渡空間嘅繆思室，以及設計成反光隧道城市造型嘅戶外區域。漫畫圖像、反光物料同純色調互相配合，營造出多重世界交疊嘅意象。

榮譽認可

關於A' Design Award 銅獎

Galaxy Command HQ of ACG 旗艦店是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Galaxy Command HQ of ACG 旗艦店將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Galaxy Command HQ of ACG 旗艦店出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
尺寸同包裝: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
標籤: ACG, MAG, E-Muse
生產技術: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
設計挑戰: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
研究: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
靈感: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
項目時長: Oct.2020~May.2021 in Taipei, Taiwan.
操作流程: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
團隊成員: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee