Amplifying Identity 辦公室室內設計 by DB and B Pte Ltd

Amplifying Identity 辦公室室內設計 by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2022

Amplifying Identity 辦公室室內設計

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award 銀獎 Winner in 室內 Category

16,220

Verified Award Winner

Verify Award Status for #137777

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amplifying Identity 辦公室室內設計

《Amplifying Identity》係一個位於新加坡亞洲廣場嘅辦公室室內設計。呢個工作空間橫跨三層樓，總面積達9,300平方米。五十個協作空間同五個大型會議室分佈喺各層樓，以支援靈活同混合式工作模式。走廊同牆身空間應用咗度身訂造嘅環境圖像，展現公司文化、領導理念同發展歷史。設計採用可持續物料製成嘅地氈、低揮發性有機化合物油漆同分區照明，藉此減低對環境嘅影響。

The Recognition

About the A' Design Award 銀獎

Amplifying Identity 辦公室室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Amplifying Identity 辦公室室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Amplifying Identity 辦公室室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/