Lura 手提攪拌機套裝 by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 家用電器設計 Competition Category.

鐵家用電器· 2022

Lura 手提攪拌機套裝

by Yasemin Ulukan

Client: Lura

A' Design Award 鐵獎 Winner in 家用電器 Category

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Verified Award Winner

Verify Award Status for #140605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lura 手提攪拌機套裝

Lura以其操縱桿式手柄、後置按鈕、頂部速度調節器及可拆式齒輪箱設計與眾不同。傳統攪拌機採用內置齒輪箱系統,其上蓋無法清洗,但憑藉此專利設計,用戶可於齒輪箱拆卸後清洗所有塑膠部件。配備五段速度調節的1200瓦特摩打型號能於最短時間內完成各項操作。蔬菜脫水器乃攪拌機套裝首創配置,不但令產品效能倍增,更令廚房時光樂趣加倍。

The Recognition

About the A' Design Award 鐵獎

Lura 手提攪拌機套裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Lura 手提攪拌機套裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Lura 手提攪拌機套裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
Dimensions & Packaging: Gift box dimensions: 25 cm x 27 cm x 47cm
Tags: food processor, gear box, shredding, mixing, speed control
Production Technology: The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
Design Challenge: Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
Research: In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
Project Duration: The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
Operation Flow: Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
Patents: Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS
Team Members: Yasemin Ulukan