Smart Display 車轆 by Citic Dicastal Co.,Ltd

Smart Display 車轆 by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 車輛配件設計 Competition Category.

銀車輛配件· 2023

Smart Display 車轆

by Citic Dicastal Co.,Ltd

Client: CITIC Dicastal CO.,LTD

A' Design Award 銀獎 Winner in 車輛配件 Category

916,388
Verified Award Winner
Verify Award Status for #142303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smart Display 車轆

Smart Display 係一款內置顯示系統嘅汽車車轆。呢個車轆可以顯示立體影像，唔使屏幕、唔使戴眼鏡都睇到。LED 燈組嵌入車轆入面，並且順住車轆嘅形狀排列。速度自適應演算法會感應車轆嘅轉動：時速低過 20 公里嗰陣，會顯示流動光效；去到時速 20 公里或以上，就會顯示立體影像。表面用鋼琴黑漆同光亮塗層處理。呢個顯示系統可以展示廣告、危險警示、車輛狀態資訊同埋個人化影像。

The Recognition

About the A' Design Award 銀獎

Smart Display 車轆是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Smart Display 車轆將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Smart Display 車轆是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
Dimensions & Packaging: 680 * 300 * 680mm
Tags: smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
Production Technology: Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
Inspiration: The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
Operation Flow: The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
Patents: Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020.
Team Members: Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai