Yinno Unico 精品店室內設計 by Linping Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2023

Yinno Unico 精品店室內設計

by Linping Chen

Client: MMC Design

A' Design Award 銀獎 Winner in 室內 Category

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Colors

The Design

About Yinno Unico 精品店室內設計

Yinno Unico係一個位於中國杭州、面積310平方米嘅精品店室內設計。幾何形狀取代咗傳統嘅間隔，兼具陳列、試身同儲物等功能。一條連接兩層嘅樓梯逐級擴闊，營造出富有節奏感嘅垂直視覺焦點，引導訪客步上樓上。耐磨嘅無縫微水泥模仿彭特利大理石嘅質感，延長咗空間嘅使用壽命，同時控制施工成本。一個紅色弧形鋼製中島喺燈光之下與淺色表面形成鮮明對比。

The Recognition

About the A' Design Award 銀獎

Yinno Unico 精品店室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Yinno Unico 精品店室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Yinno Unico 精品店室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing