Rock Fire Praise 餐廳室內設計 by Yuquan Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2023

Rock Fire Praise 餐廳室內設計

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Fire Praise 餐廳室內設計

「岩火讚」係一間日式燒肉餐廳嘅室內設計。設計採用紅黑色調，寓意岩石同火焰。用餐區令人聯想起阿爾塔米拉洞窟壁畫，描繪咗遠古人類生火燒烤嘅情景。粗糙嘅燻橡木同多孔火山岩係主要材料，佢哋天然嘅質感增添咗歷史感。二樓以竹籬、木籬笆同障子門作侘寂風格嘅分隔。上層嘅燈光模擬自然光。整個室內設計旨在營造一個寧靜而引人食慾嘅用餐空間。

The Recognition

About the A' Design Award 銀獎

Rock Fire Praise 餐廳室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Rock Fire Praise 餐廳室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Rock Fire Praise 餐廳室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.