Yantai Experience 銷售中心和展覽 by More Design Office

Yantai Experience 銷售中心和展覽 by More Design Office is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 建築、樓宇及結構設計 Competition Category.

銀建築· 2023

Yantai Experience 銷售中心和展覽

by More Design Office

Client: More Design Office

A' Design Award 銀獎 Winner in 建築 Category

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The Design

About Yantai Experience 銷售中心和展覽

Mdo 將煙台體驗銷售中心想像為通過形式、物質性以及與景觀的關係與新開發項目的同質性形成對比。在主要的中央休息室和討論區周圍，所有其他功能都可以從中心平等地進入，鼓勵更多的溝通渠道，並呈現出開放的整體感覺以及與周圍環境的聯繫。建築成為正負空間的統一體。就像雪晶結構一樣，無論是否存在物質，都可以將其解讀為一種模式。

The Recognition

About the A' Design Award 銀獎

Yantai Experience 銷售中心和展覽是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Yantai Experience 銷售中心和展覽將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Yantai Experience 銷售中心和展覽是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yantai is a coastal city defined by its hilly topography, its incredible fresh sea food and its winter snow.
MDO were commissioned to create a landmark at the corner of the central axis of a new development area, south of the Tashan Scenic Area.
The surrounding building fabric is typified by tall blocks of office and residences. MDO imagined the new building as a contrast to the homogeneity of the new development, through form, materiality and relationship with the landscape.
Dimensions & Packaging: Area：1800 Square Meters
Tags: Exhibition, Architecture, Interior, Sales Center, Modern, Simple, Natural, Art
Production Technology: From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape.

The glass skirt employs six meters tall frameless panels which allow light and views into the interior. Even though the plan appears to be freeform, the facade was rationalized to use a single size and radius of curved glass with glass fins structure.
Design Challenge: When first approached by the client, their intention was to create a temporary sales centre to host the negotiation activities for the development. MDO proposed a demountable and reusable option, in order to avoid producing a big amount of waste, that was rejected.

While designing the project, MDO had clear in mind the focus to convince the local government that a sales centre could be much more than just a commercial building. MDO defended how the building could play an important role in the neighborhood as catalyst of social interaction and inclusion.

MDO included in the design important gathering and flexible areas, currently in use by the local community for different kinds of collective functions.

After presenting officially the project during the final stages, the local government finally took the decision to keep the architecture as a permanent establishment. When the development of the area will be over, all the sales functions will be dismissed and the government would make use of the architecture uniquely as cultural and art centre for the emerging community.
Research: Around the main central lounge and discussion area, all the other functions are placed equally accessible from the centre, encouraging more lines of communication and rendering a overall feeling of openness and link with the surroundings.

The architecture becomes unity of positive and negative spaces. Like a snow-crystal structure that can be read as a pattern in its presence or absence of matter.

The landscape areas, entering the sides of the building, become part of the whole rhythmical dialogue of the exhibition spaces, bringing light to the interior space.

From the exterior, the building appears as a series of fluted drums wrapped in a glass skirt. The drums vary in height depending on the internal function. They are finished with silver aluminum panels which gently reflect the sky and surrounding landscape.

The interior functions have been conceived as a collection. As each peripheral volume is a defined space, so environments are free to change and create a series of unique experiences.
Inspiration: The typical exhibition centre is designed as a loop or a one way path. Often a courtyard or site model is placed at the centre as a focus, circulation is linear, lacking interconnection between distant spaces.
MDO decided to challenge this norm by creating a public area at its centre, a place for discussion and interaction. MDO wanted to design the space to be more human centric and welcoming.
The other functions are arranged as peripheral crystal ramifications, connected to the central heart.
Project Duration: The project started in July 2019 and finished in March 2021.
Operation Flow: The central space is sunk down 1.2m to define the transition to the lounge area and to enhance the ceiling height. The step creates a column lined circular gallery, from which each external space is accessible and which encourages visual links between the different functions across the main space.

In the most open part of the snow-crystal, MDO created a stepped amphitheater.

The space is created for circular meetings, group activities and for children to play; a multifunctional space that can be adapted to different purposes. It keeps the circular shape as an emblem of gathering and openness.

It addresses the neighborhood through its fully transparent envelope, inviting the local community to join and gather.
Team Members: Architect: Justin Bridgland and Architect: Jaycee Chui
Image Credits: All materials on the site belong to More Design Office Co.,Ltd