Lion King 展覽廳 by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2023

Lion King 展覽廳

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lion King 展覽廳

Lion King係一個為佛山陶瓷總部基地入面一間瓷磚生產商嘅國際總部而設計嘅展覽廳。空間圍繞機械美學同工業時代嘅主題塑造，呈現未來智能自動化工廠嘅理念。不鏽鋼、金屬漆、玻璃同鋁單板構成主要材料。場內展示咗尺寸為400乘1200乘9毫米嘅內牆瓷磚。設計仲融入咗新零售動線策略，令產品展示同商業體驗喺同一個環境入面結合起嚟。

The Recognition

About the A' Design Award 銀獎

Lion King 展覽廳是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lion King 展覽廳將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lion King 展覽廳是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021