Low-Carbon Life 移動應用程式 by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 可持續產品設計 Competition Category.
銅可持續產品· 2023
Low-Carbon Life 移動應用程式
Client: China Construction Bank Corporation
A' Design Award 銅獎 Winner in 可持續產品 Category
Verified Award Winner
Verify Award Status for #144837The Design
About Low-Carbon Life 移動應用程式
《低碳生活》係一個透過互動式3D場景嚮應用程式，用嚟解釋低碳生活理念嘅移動應用。呢個應用程式運用模擬現實技術，展示一個受污染影響嘅城市場景。用戶可以連結真實嘅交通卡，透過選擇綠色出行方式同參與每日減排活動嚟賺取綠色能量。賺到嘅綠色能量可以用嚟種植虛擬樹木、改善場景環境，亦可以兌換禮品。清晰嘅數據圖表會展示成果。呢個應用嘅目標係用簡單直觀嘅方式，闡釋碳達峰同碳中和嘅概念。
The Recognition
About the A' Design Award 銅獎
Low-Carbon Life 移動應用程式是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Low-Carbon Life 移動應用程式將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Low-Carbon Life 移動應用程式出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- Dimensions & Packaging
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- Tags
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
- Production Technology
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place. - Design Challenge
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- Research
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- Inspiration
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp - Project Duration
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- Operation Flow
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts. - Team Members
- Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
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