Valley Daja Center Sales 銷售中心室內設計 by The Design Code Co.,Ltd

Valley Daja Center Sales 銷售中心室內設計 by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2023

Valley Daja Center Sales 銷售中心室內設計

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales 銷售中心室內設計

Valley Dajia Center Sales 係位於中國武漢嘅一個銷售中心室內設計項目,面積達1622.7平方米。設計靈感源自光線,將簡約幾何形態同精細線條相結合。一樓呈現主要生活空間,並設有派對吧台同休息區。二樓設有沙盤區、洽談區、水吧、展覽區同辦公區。材料包括特殊飾面嘅合金板、深色木材、深色水磨石、拉絲金屬,以及灰色同淺色微水泥。整個室內空間將商業、文化同藝術融為一體。

The Recognition

About the A' Design Award 銀獎

Valley Daja Center Sales 銷售中心室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Valley Daja Center Sales 銷售中心室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Valley Daja Center Sales 銷售中心室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu