United Cinemas Unicus Chichibu 電影院綜合設施 by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu 電影院綜合設施 by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 室內空間及展覽設計 Competition Category.

銅室內· 2023

United Cinemas Unicus Chichibu 電影院綜合設施

by Mitsuhiro Shinohara

Client: United Cinemas

A' Design Award 銅獎 Winner in 室內 Category

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Colors

The Design

About United Cinemas Unicus Chichibu 電影院綜合設施

United Cinemas Unicus秩父係為秩父市而建嘅電影院綜合設施，呢個城市已經29年冇戲院。呢個綜合設施喺2,490平方米嘅空間內設有七個放映廳同650個座位。大部分放映廳嘅座位數目少於100個，令到呢度可以為人口有限嘅地區提供多元化嘅電影選擇。玻璃幕牆立面同以石板同木材裝修嘅明亮大堂，歡迎途人同埋觀眾嘅到來。呢個設計猶如城市嘅客廳，等唔同年齡嘅訪客都可以喺呢度相聚。所有影院都採用鐳射放映機同數碼標牌系統。

The Recognition

About the A' Design Award 銅獎

United Cinemas Unicus Chichibu 電影院綜合設施是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計United Cinemas Unicus Chichibu 電影院綜合設施將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。United Cinemas Unicus Chichibu 電影院綜合設施出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting