Serel Magic 台面洗手盆 by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 衞生潔具設計 Competition Category.

鐵衞生潔具· 2023

Serel Magic 台面洗手盆

by Serel Design Team

Client: Serel Sanitary Factory

A' Design Award 鐵獎 Winner in 衞生潔具 Category

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Verified Award Winner

Verify Award Status for #149195

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Serel Magic 台面洗手盆

Serel Magic係一款具有機形態盆身嘅台面洗手盆。呢個洗手盆採用耐火黏土陶瓷,以澆鑄工藝製成。盆身下方有兩個結構,一左一右,承托住整個盆體並兼作盆腳。廢水會經由左邊嘅結構排走,透過專為呢款洗手盆設計嘅隱藏式虹吸接口離開盆身。因此排水口並唔會外露,為排水流向帶嚟一種全新嘅視覺感受。光滑嘅表面加上抗菌納米塗層,方便日常清潔打理。

The Recognition

About the A' Design Award 鐵獎

Serel Magic 台面洗手盆是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Serel Magic 台面洗手盆將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Serel Magic 台面洗手盆因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.