Sonder Moments 裸眼3D藝術 by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 電腦圖像設計 Competition Category.

鐵電腦圖像· 2023

Sonder Moments 裸眼3D藝術

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award 鐵獎 Winner in 電腦圖像 Category

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Colors

The Design

About Sonder Moments 裸眼3D藝術

《Sonder Moments》係一件裸眼3D公共藝術作品,展示於中國成都市中心一個數碼廣告牌上。呢件作品運用電腦圖像同裸眼3D技術,呈現出一個巨型人物形象。作品結合咗花朵、大理石同玻璃等元素,並喺隕石表面加入粒子特效。整件作品以8K解像度嘅LED屏幕展示,屏幕面積達888平方米,巨大嘅規模帶嚈強烈嘅視覺震撼力。呢個巨型人物象徵住個人嘅自我意識同內在力量。

The Recognition

About the A' Design Award 鐵獎

Sonder Moments 裸眼3D藝術是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sonder Moments 裸眼3D藝術將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sonder Moments 裸眼3D藝術因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.